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Poster Abstract

LibQUAL+™: Southern Style

Lyn Dennison, Assistant Director for Library Operations, Greenblatt Library, Medical College of Georgia, Augusta, GA; Jan H. LaBeause, Director, Medical Library & Peyton T. Anderson Learning Resources Center, Mercer University School of Medicine, Macon, GA; Karen W. Rosati, Serials Librarian/Union List Coordinator, School of Medicine Library, University of South Carolina, Columbia, SC; Faith A. Meakin, Director, Health Science Center Libraries, University of Florida, Gainesville, FL; BJ Schorre, Associate Director for Planning & Assessment, Lister Hill Library of the Health Sciences, University of Alabama-Birmingham, Birmingham, AL; Walter Morton, Associate Director, Rowland Medical Library, University of Mississippi Medical Center, Jackson, MS.

Purpose: Six academic health sciences libraries in Southern Chapter collaborated to report on the planning, marketing and data gathering stages of a survey. The libraries are participating in LibQUAL+™, a survey used nationwide to measure the quality of library services. Setting/Participants/Resources: The LibQUAL+™ survey is a research and development project of the Association of Research Libraries (ARL) in collaboration with others. Results of the survey provide a measure of the value of library services across institutions, enabling participants to identify individual areas for improvement and create previously unavailable standards for benchmarking. In Spring 2002, 170 institutions across the U.S. participated in this survey. Of those, 36 were academic health science libraries participating through a consortial agreement of the Association of Academic Health Sciences Libraries (AAHSL).

Brief Description: Each institution announced and promoted the web-based survey in a variety of ways: email announcements, newsletter articles, signs, table tents, flyers, web page links and FAQs. Some institutions surveyed their entire population; others did samplings. Participants entered generic demographic data and responded to 30 questions, five of which were unique to the AAHSL participants. Those who completed the survey were eligible to enter a drawing for two PDAs awarded nationally. Many institutions offered a number of local prizes as well.

Results/Outcome: Most of the six institutions used similar email recruitment and follow-up messages. Marketing efforts varied among institutions. Early results show comparable response rates in general, with some variations according to primary clientele of the library.

Evaluation: The poster will present similarities and differences in the response rates and demographics of the participants, and the marketing tools that were used to encourage a response.

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  Last modified:  Tuesday, 15 October 2002