Playing by Air Productions, a Nashville-based entertainment company, has teamed up with Vanderbilt-Ingram Cancer Center to create a new video aimed at busting a common myth about breast cancer risk and reminding women of the importance of regular screening.

The video, featuring female jugglers from across the country, is the latest project of Catch It Early, a cancer “edutainment” initiative that uses juggling to create awareness of the importance of catching cancer through early detection. The humorous video is being launched this week at http://www.catchitearly.org in conjunction with National Breast Cancer Awareness Month.

“When it comes to breast cancer, many myths and misconceptions keep women from getting the appropriate screening to catch cancer early,” said Jacob Weiss, one of the founders of Catch It Early. “This video targets one of those myths and uses juggling and humor to deliver valuable information.”

The Web site also includes information about breast cancer detection and screening as well as links to credible cancer information resources, including the American Cancer Society and the National Cancer Institute.

The Catch It Early initiative, which launched last spring, uses a variety of online, social media and in-person approaches, including juggling at community cancer events, such as last week’s Light the Night, an event of the Leukemia and Lymphoma Society.

On Saturday, Team Catch It Early will be “joggling” (juggling while running) during Komen’s Race for the Cure in Maryland Farm to build awareness for breast cancer prevention in Middle Tennessee.

Catch It Early’s efforts also have focused on creating awareness about the importance of testicular self-examinations as a way to detect testicular cancer early.

Weiss hopes that other jugglers and cancer centers around the country will join in this effort to spread the word about catching cancer early. Information on how to get involved or volunteer is available on the Catch It Early Web site.

About Catch It Early
Catch It Early uses juggling and circus arts to entertain and educate the community about cancer and early detection. Catch It Early seeks to create dialogue and promote cancer awareness, prevention, and support through a creative multimedia campaign. Activities include online videos, cancer education, juggling in public spaces, performing at sporting events, and juggling workshops for cancer support groups. For more information, please visit www.catchitearly.org.

About Playing By Air Productions
Playing By Air Productions is a performing arts and entertainment company based in Nashville, Tenn. Playing By Air performs juggling and variety arts, builds community through workshops and outreach, and uses juggling to produce engaging messages for causes and organizations. For more information about Playing By Air, please visit www.playingbyaircares.com.

About Vanderbilt-Ingram Cancer Center
A part of Vanderbilt University in Nashville, Tenn., the Vanderbilt-Ingram Cancer Center is a National Cancer Institute-designated Comprehensive Cancer Center and a member of the National Comprehensive Cancer Network. Vanderbilt-Ingram is committed to the elimination of cancer through high-impact translational research, innovative and high-quality cancer care, and evidence-based education, prevention and outreach. For more information, visit www.vicc.org
 

Media Inquiries:
Dagny Stuart McMillin
Information and Media Relations Officer
Vanderbilt-Ingram Cancer Center
Phone: 615-322-4747
Email: dagny.stuart@vanderbilt.edu
http://www.vicc.org