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Interactive, Web and Design

Colors

The official colors of the signature logo are black and PMS 873.

Note that black is not widely used as an accent color outside of the logo for anything related to the Medical Center. A grey is preferable. For a list of primary and secondary accent colors, go to the Colors section on the Vanderbilt University graphic standards site.
 



Vanderbilt University Medical Center logo


4-color process (CMYK)
The 4/c process color for the metallic gold ink is: C=0  M=17  Y=47  K=19

Synonymous with the term "full-color" in printed applications, it consists of the four process colors (cyan, magenta, yellow, and black) used for offset printing. CMYK files can either be supplied as EPS or PDF files.
Examples of use: Printed materials such as brochures, posters, flyers, etc.

 

Vanderbilt University Medical Center black logo


1-color
1-color files are specifically for 1-color printing, screen printing or embroidery. The VUMC logo is only to be reproduced in black or white in a 1-color use. The 1-color logo can also be used in full-color applications as well.
Examples of use: 1-color print advertising, forms that are faxed, screen printing (t-shirts, merchandise, etc.), embroidery, etc.

RGB 
The RGB color for the metallic gold is:  R=212  G=179  B=125

Also synonymous with "full color," but with digital media rather that printed, it consists of the three colors (red, green, and blue) used by computer displays.
Examples of use: Digital media such as web, Powerpoint, kiosk displays, etc.

Hexadecimal: Vanderbilt Gold: D2B48C; RGB translated so that HTML can understand it.

This page was last updated July 21, 2015 and is maintained by