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Interactive, Web and Design

Colors

The official colors of the signature logo are black and PMS 873.

 pantone black color code example             pantone gold color code example

For a list of primary and secondary accent colors, go to the Colors section on the Vanderbilt University graphic standards site.


 

Vanderbilt University Medical Center logo


4-color process (CMYK)
Synonymous with the term "full-color" in printed applications, it consists of the four process colors (cyan, magenta, yellow, and black) used for offset printing. CMYK files can either be supplied as EPS or PDF files.
Examples of use: Printed materials such as brochures, posters, flyers, etc.

RGB
Also synonymous with "full color," but with digital media rather that printed, it consists of the three colors (red, green, and blue) used by computer displays.
Examples of use: Digital media such as web, Powerpoint, kiosk displays, etc.

2-color
2-color files are specifically for 2-color printing. They consist of two spot colors (usually black or white and a Pantone Matching System color), and are used when the process is limited to two colors.
Examples of use: Stationery, screen printing (t-shirts, merchandise, etc.), embroidery, etc.
 



Vanderbilt University Medical Center black logo


1-color
1-color files are specifically for 1-color printing, screen printing or embroidery. The VUMC logo is only to be reproduced in black or white in a 1-color use. The 1-color logo can also be used in full-color applications as well.
Examples of use: 1-color print advertising, forms that are faxed, screen printing (t-shirts, merchandise, etc.), embroidery, etc.
 


Web colors

RGB: Computer Screen Color space

Hexadecimal: RGB translated so that HTML can understand it.

Browser -Safe: Limited 216 cross-platform hexadecimal palette. Only necessary if your web viewer has a 256 color (8-bit) computer system.
 

Color Palette

The Medical Center's primary color palette is carried over from the University Graphics Standards. Colors are specified and proofed using the Pantone Matching System (PMS). When applying an approved color to the VUMC logo, only the Oak Leaf icon is to be colored. The type "Vanderbilt University Medical Center" must always appear in either all-black or all-white.

This page was last updated July 31, 2013 and is maintained by