A strong brand relies on repeated and consistent use of the brandmark.
These guidelines ensure the VUMC brand maintains its stature, that all services provided by Vanderbilt may share in the value of the brand, and that all services may contribute to the brand’s value. Please use the guidelines to assist you in the preparation of your communications materials.
Because the logo is the most recognizable element of any corporate communication, it is important that the VUMC logo always be used in a consistent manner.
For any questions or concerns, you may email Louis LaPrad.
The area surrounding the Vanderbilt University Medical Center logo should always be free from other graphic entities, borders and type. This clear zone is demonstrated below. Rare circumstances where room doesn't allow for the entire clear zone should be submitted to Louis LaPrad for approval prior to production.
The minimum space is a set measurement in each signature, determined by the height of the Vanderbilt symbol, and defined as X. The X will change proportionally as the signature increases and decreases in size.
Several signature configurations have been developed to keep the brand identity flexible.
This is the logo for predominant use to represent Vanderbilt University Medical Center on print, web and presentation collateral.
The oakleaf V symbol should never be used on its own, without the wordmark.
This logo is for use on all official stationery of the Medical Center. All stationery requests must go through University Printing Services.
All logos are readily available in two formats; Adobe Illustrator EPS (i.e. vector) for print applications and JPEG for web or multi-media applications. PDF, GIF, and PNG files are also available, but are dependent on usage and require special request.
EPS files may only be opened in programs like Adobe Illustrator or Photoshop and are meant to be imported as graphic files into Word and other page layout programs. Vendors almost always prefer to work with EPS files.