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Interactive, Web and Design

FAQ

Why was the logo changed?
So what does this all mean?
Wasn’t the VUMC buzzsaw logo already well known?
When should I start using the new logo?
Does this mean I have to throw out all my business cards and stationery and reprint?
How do I order stationery?
How do I get an official PowerPoint template?
What if I need to put more than one logo on my document?
Why are there two different fonts in the wordmark?
What about signage?


Why was the logo changed?
An organization’s visual identity is a very important part of its marketing, PR and reputation management strategy. After a careful assessment that included national and local consumer research, Vanderbilt leadership decided to adopt a new logo for the medical center and its departments and service lines.

The new logo aligns with Vanderbilt University’s visual identity. This allows VUMC to blend with the strength of the University's name and identity. It also communicates our vision as “one university” with a collaborative and collegial culture. It also will offer consistency for all parts of the medical center, as opposed to a fragmented approach with many different logos.

So what does this all mean?
Over time, the “buzzsaw” or “hubcap” symbol will disappear, and all VUMC-related logos will be replaced by a single logo for all medical center entities.

Wasn’t the VUMC buzzsaw logo already well known?
Our research found that neither the VU graphic mark (the oak leaf V) nor the buzzsaw were particularly meaningful to those surveyed. Instead, the brand value was in the name Vanderbilt. However, by a 2-1 margin, consumers linked the oak leaf V with Vanderbilt’s medical center over the buzzsaw. It does not appear that removing that mark will confuse the public, and, in fact, should strengthen our recognition.

When should I start using the new logo?
Right away, but the logo change is a process, not an event. Please use up supplies of materials that have the old logo on them, and update materials when it's time to reorder. It will take as long as 2 years to finish the transition.

Does this mean I have to throw out all my business cards and stationery and reprint?
No. Please save money and resources by using up your old supplies before moving to the new look when you re-order.

How do I order stationery?
All stationery must be ordered through Vanderbilt Printing. Vanderbilt uses a custom-watermarked paper that is only available through Vanderbilt Printing. The stationery templates for VUMC have been designed to fit within the existing VU system. They may not be customized. Vanderbilt Printing also offers an electronic letterhead.

How do I get an official PowerPoint template?
See the boxes on the left to download official templates. There are three official VUMC versions and two official templates for Monroe Carell Jr. Children's Hospital at Vanderbilt. Do not alter the layout or add type or icons to the header or footer.

What if I need to put more than one logo on my document?
There should never be more than one logo on any VUMC document or web page. Please contact us if you need help in situations where more than one entity is represented.

Why are there two different fonts in the wordmark?
The signature mark was designed several years ago by a nationally renowned design firm. The serif font for Vanderbilt represents our rich tradition, and the sans serif font for University is contemporary. The fonts have been customized for the wordmark and may not be reproduced by simply typesetting the letters. All official logos must come from VUMC Creative Services.

What about signage?
Signage will be one of the last things to be replaced. Because the signage on One Hundred Oaks acts as a public billboard, it was replaced first. Some of the old symbols are etched in concrete; they will remain as part of our history. 

Need a logo?

To request an official VUMC logo, and for information on graphic standards, email Design.

Download School of Medicine and School of Nursing logos here.

Download the VUMC PowerPoint template

main power point template example

alternate power point template example

This page was last updated July 19, 2011 and is maintained by