April 22, 2010

Is Your Facebook Profile Up to Snuff? Find Out What VUMC's Social Media Policy Means for You

Vanderbilt University Medical Center has adopted a Social Media Policy for faculty and staff (read it here) that applies to your personal activity and/or professional activity on Twitter, Facebook, etc., when you identify yourself as a Vanderbilt employee, either through a bio, comments or by using your Vanderbilt e-mail address.

In those circumstances, to protect yourself and VUMC, the following disclaimer must be added to your social media profile:

"The views and opinions expressed here are not necessarily those of Vanderbilt University Medical Center, and they may not be used for advertising or product endorsement purposes."

For example:
• You list Vanderbilt University Medical Center as your employer on your Facebook info tab. You must add the disclaimer.
• You use your Vanderbilt e-mail address on your Linked In account as a way to contact you. You must add the disclaimer.
• Your Twitter bio lists your role at VUMC and/or your tweets sometimes discuss your role at Vanderbilt. You must add “Opinions My Own” as the shorter Twitter version.

If you do not identify yourself as being affiliated in any way with Vanderbilt University Medical Center, the policy does not apply and you can skip adding the disclaimer.

Please take a moment to bring your social media profiles (blog, LinkedIn, Twitter, Facebook etc.) into compliance.

Questions? Email Shana.Hartman@vanderbilt.edu.

 For more information, please visit the social media toolkit. http://www.mc.vanderbilt.edu/root/vumc.php?site=socialmediatoolkit