Interactive, Web and Design

How to Reach Your Audience

Below is a list of media used to reach different audiences. We can help you develop materials to get your message to the audience you want to reach.

If your department or clinic works with a representative from Marketing, it's best to start with your contact first.

Patients and Families

  • Spotlight Digital Media Displays
  • Web banner on www.VanderbiltHealth.com
  • Posters
  • Brochures
  • Table Tents
  • In-House TV system (inpatient only)
  • Direct Mail
  • VanderbiltHealth.com


General Public

  • VanderbiltHealth.com
  • Direct mail
  • Ads: Print, web, billboard, radio
  • E-newsletters
  • Web banners on third-party sites

Faculty and Staff

  • Please Post Flyers
  • Web Banners on www.mc.vanderbilt.edu
  • Spotlight Digital Media Displays
  • Pole Banners
  • Pull-up shades
  • VU Calendar
  • Brochures
  • Posters
  • Table Tents
  • Direct Mail
  • www.mc.vanderbilt.edu
  • MyVUMC
  • The Reporter

Referring physicians

  • The Reporter
  • Print materials (brochures, referral guides, etc)
  • Web banners/Sites (Vanderbilt Health and Medical Center)
  • Print ads
  • Web banners on physician targeted sites
  • Nashville Medical News insert

Prospective Students

  • https://medschool.vanderbilt.edu, VanderbiltHealth.com, www.mc.vanderbilt.edu, www.nursing.vanderbilt.edu
  • Viewbooks
  • Brochures
  • Direct Mail

This page was last updated March 9, 2016 and is maintained by